How intelligent is your CRM System?
In yesterday's blog, Ken Cooke, Co-Founder of How to Who, highlighted how CRM systems should be used as a powerful intelligence tool,...
When is a List not a List?
For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big...
Is GDPR an issue for Tech Marketeers?
I am still getting to grips with the real impact of GDPR on B2B Marketeers (nearly there I think!!), BUT one thing is for certain so...
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