I've run numerous business planning sessions with technology vendors and channel partners over the past few years and there is one reoccurring challenge they almost all face - getting relevant and timely information fed into their sales processes. It's the taboo subject with sales and marketing - data management - both expecting the other to be responsible for CRM/PRM administration.  Yet this need not be the case as there are a number of excellent solutions where SaaS-based third parties aggregate and contextualise sales information to feed into the sales process. The challenge is that this is the problem that the business thought it was solving when it invested in CRM/PRM. In reality CRM is often used as a glorified (read expensive) funnel management tool as it is too cumbersome to use and lacks data insight that will make a real difference to the sales team.