Building a 2nd Bridgehead
In a previous blog I explored some of the challenges that a successful vendor, with a well-established core product, channel and customer...
Channel marketing post-GDPR
As published on CRN Channel Web on 29th June 2018
Just like 1st January 2000, the 25th May 2018 came and went without stopping the world...
The Challenges of Opening Up a Second Front
In the “Good old days” tech vendors used to have several different ways of incentivising and funding market making with the channel. The...
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